Zeroknowledge's Privacy Campaign

First and foremost thing to consider for any social networking site is its user’s privacy. In fact, one should go to insane levels of protecting the user’s privacy, because the user trusts his/her information with the site. You are not at liberty to use it for your profit. You make profits by enhancing his/her life, simply put, ‘making his/her day’.

The ZeroKnowledge ad above rightly puts the idea in perspective.